If a user click’s on your SERP result over a competitor’s that ranks higher than yours, it shows that your result is highly relevant or appealing to the user. There are plenty of CTR experiments out there that have tested out the relationship between CTR and ranking. Whether click-through rate is an official ranking factor has been debated in the SEO industry for years. This means you have to do what you can to squeeze as much organic traffic as possible, and a high CTR will help you achieve this. But, since Google has incorporated paid search ads above organic listings, search ads earn over 40% of clicks. In today’s digital world, the quicker you can capture a consumer, no matter the stage of the marketing funnel they are in, the better. Improving your website’s organic CTR isn’t the easiest thing to do. The name of the game is to shoot for a high CTR and to constantly improve upon it. So with that in mind, a higher CTR can mean all the difference between capturing traffic and having your potential consumers click on your competitor’s website. Organic Click-Through-Rate is the number of web searchers who click on your result in the SERPs divided by the number of impressions your result receives.” Clicks – This is when a consumer actually clicks on your website and is brought to a landing page.An impression occurs whenever your website is populated for any relevant keyword phrase. Impressions– This is the number of times your website shows up in the SERPs. Web Searchers– These are potential customers who are using Google to find you! They will enter a keyword or a phrase into Google’s search bar and will be given relevant SERP results depending on what they search.Everything we discuss in this post will focus on improving CTRs for organic listings that appear below paid Google Ads. There are 10 organic listings on every SERP. SERP– Also known as a search engine results page.To completely understand the definition of organic click-through-rate, it is imperative to know the following SEO terms. What is Organic Click-Through-Rate (CTR)? Understanding that relationship, and doing your best to use it to your advantage, can be a surefire way to increase your overall organic traffic from search engines. There is a strong relationship between SERP position and the overall amount of clicks a SERP result receives. Getting organic clicks is how you get the most value from SEO, so trying to improve your organic click-through rates (CTR) will always be a worthwhile effort. We all know how important search engine optimization is, but ranking on the first page of the SERPs can only get your business so far.
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